Smoking is the number one cause of cancer and the worst man-made disaster in history.However, sales of conventional cigarettes have declined significantly.Last year's sales volume fell to less than 30% of the peak in 1996, falling below 100 billion cigarettes for the second consecutive year.

On the one hand, from cigarettesheated cigaretteis rapidly transitioning toAccording to the Tobacco Association of Japan, the share of heat-not-burn cigarettes in all domestic cigarette sales last year exceeded 30% for the first time.It is said that more than 10% of Japanese people now use heated tobacco.

heated cigaretteproduces nicotine-containing vapors by heating tobacco leaves without burning them.The feature is that there is little smell because smoke does not come out.

However, the vapor contains carcinogens such as acetaldehyde and nicotine, which causes addiction.The World Health Organization (WHO) has expressed the view that regulations similar to cigarettes are necessary, and the US Food and Drug Administration (FDA) does not accept the view that ``the health risks are low''.

It takes a long time, like 20 years, for a single cancer cell to grow to a size that can be detected.heated cigaretteIt is a long way off from being able to assess the risk ofmoreover,heated cigarettemany of the users have been smoking for a long time,heated cigaretteIt is only after the next generation that we will be able to verify the impact ofIt is for this reason that there is room for tobacco companies to repeat the 'smoke' explanation of heat-induced health risks.

Although not widely known, Japanheated cigaretteis the world's largest market forIn particular, Philip Morris International (PMI)'s IQOS has a 70% share of the Japanese heating market.PMI plans to exit the sale of cigarettes in Japan within 10 years.

over 70smokerHeat-not-burn cigarettes account for only about 5% of the market, and the fact is that there are still many cigarette lovers among the elderly.However, about 40% of people in their 20s to 40s use the heating type.It's only a matter of time before the paper-rollers leave the market, and the share of the heating type is expected to increase further in the future.

Heat-not-burn cigarettes do not emit secondhand smoke, but "passive smoking" is unavoidable.

Regulations are looser than conventional models,heated cigarettePassive smoking is increasing rapidly.This is predicted to become a major social problem.

Oi Xiheated cigaretteThe stick is made with natural herbal essence technology, and when inhaled with heat, you can feel the mellow scent that clearly distinguishes the taste, and it remains firmly between your mouth and throat.Since there are no tobacco and nicotine ingredients, it is less harmful to the body.You can enjoy the fragrance to your heart's content.There is no possibility of becoming addicted, so you can enjoy a stress-free natural experience with more peace of mind.

▪ Made from natural botanical extracts, not tobacco, reducing tobacco harm

▪ Heating above 280°C without burning reduces the generation of harmful substances.A product that is good for your health and that of others

▪ No off-flavours, no special tobacco smell (meaning no traditional tobacco burning smell)

▪ Matches with mainstream tobacco equipment such as IQOS, so you don't have to worry about using unfamiliar models