Beginning of non-combustion, heating type
In 2014, PMI launched IQOS for the first time in Nagoya, Japan, sparking a boom in non-combustible and heat-not-burn tobacco products in Japan.IQOS stands for "I Quit Ordinary Smoking".Japanese people are known worldwide for their obsession with gadgets, but the launch of IQOS has captured the hearts of Japanese people, and a phenomenon has emerged in which curious Japanese consumers line up to purchase.This boom soon spread all over the world.

When non-combustible/heat-not-burn cigarettes were launched in China, they were seen by some "experts" as a promotional tool that could not beat conventional products, but the rapid development of Philip Morris International (PMI) As a result, Japan Tobacco (JT) and British American Tobacco (BAT) finally realized the potential of non-combustible and heat-not-burn cigarettes, and in 2018, Japan Tobacco launched Ploom S, the first non-combustible and heat-not-burn product, and later improved it. Released "Ploom X".British American Tobacco also launched Glo, but lost the first-mover advantage, so PMI took the lead.

The success of non-combustible/heated products in Japan was ``boosted by the rising health consciousness of citizens. was favored by consumers with high volatility,” said Dinesh Babu Thotakura, Manager, Japan Tobacco Media and Investor Relations.So, let's explain the characteristics of non-combustion and heating products.The temperature at which the product is heated is much lower than the combustion temperature, and by atomizing only the steam that contains nicotine and aroma components during heating, it effectively reduces the harmful components generated by high-temperature combustion decomposition and reduces mainstream smoke. can significantly reduce the chemical components released from

A new type of low-temperature herbal product was born, inspired by the research and development of non-combustible technology.OiXi head office Nihon Kousomori Co., Ltd. started research and development several years ago, and will launch the OiXi non-combustion and heating product series in 2021.Unlike flake tobacco products, OiXi uses natural herb granules as the basic material, and the entire product, from ingredients to materials, manufacturing methods, and patented technology, conforms to Japanese national standards. passed quality and safety tests.


In today's demand for health and harm reduction, tobacco and nicotine-free non-combustible and heat-burning products are increasingly becoming the first choice for traditional smokers to reduce harm under their existing smoking habits. It is widely used, and it is good to think that such non-combustion and heating products have great potential in the world market in the future.